Church Marketing Series
While serving the church for 13 years I learned a valuable lesson, find ways to place legs on my sermons. Learn how to make my sermons reach beyond the walls of Sunday morning.
Pastors spend a ton of time planning and crafting sermons. Some may spend five hours while others will spend an entire week. Some may even spend several weeks if not months. My question is, how is it that something that gets so much attention all week-long only gets presented on Sunday morning?
One answer might be that pastors don’t see themselves as marketers, nor should they.
But if you were to do a couple of things, and do them on a consistent basis, your sermons would go global.
I’m not talking about recording and selling DVD’s for others to see. I am talking about getting your sermon heard by multitudes rather than the hundreds or thousands you preach too every weekend.
How much more effective would your gift of preaching be if more heard your message? What would happen to your ministry if more heard the message you have to deliver? After all, you are delivering the most important message of all.
Why do this?
The main reason we do this is because we have the greatest message in the world. We have a message that needs to be heard and a message that others are willing to hear. That Christ came and died for us.
- It is a message that is redemptive
- It is a message that heals
- It is a message that restores
- It is a message that changes lives
We have an opportunity to communicate that message across many mediums and in many different ways. We have an opportunity to spread the good news of Christ.
It is the same message that changed my life and yours, and now we can pray that this same message changes others. This is not done so that our names are lifted high or that we can be seen or recognized. This is to humbly ask God to take the message that has been given to us and be used to impact those that see and hear it.
I pray that this resource helps you develop your communication in a global way!
So how do you communicate the work that God is doing through you?
The amount of people who will find and read your sermons will be mind-boggling. You will not see much traction at first. It may take one or two months for there to be any real noticeable readership in the work you put in. But the internet is like a snowball rolling down a hill. It starts off small but expands beyond belief when you are consistent with working the steps I am going to show you.
Here is the kicker; most of the work is already done once you finish your sermon. If you write your sermons on a word document, then you have the makings of a great strategy for making your sermon go global. If you don’t write your sermons on a word document, you may want to rethink that strategy.
If you don’t write your sermon then get someone to transcribe them, either through a volunteer, and or pay someone; you can get it done for around $10 per sermon. I only mention this upfront because it is the key to making your sermon go global.
Create A Team
I was a pastor for way too long to know that what I am about to share with you will not happen unless you build a team. This process has to be done by a team.
Now if you are cringing at the thought of having to develop another team, let me say up front that this team will have a huge impact on you and your church. Not to mention the people who may hear the redemptive message you have to share.
This team needs to be able to take the steps I describe below and implement and manage them for the church. If for any reason your team gets stuck or does not understand a portion of what I share below, I have an in-depth video series that shows them, on-screen, how to accomplish each piece. Click Here For More Information
This team should…
- Have 3-5 people
- Have a budget of $40-$50 a month
- Have access to your sermons every week
- know what the series are
- Access to any images you use for the series
- Access to any video recordings you do (if you do them)
- Access to any audio recordings you do (if you do them)
This team is going to empower the techie people in your congregation or ministry.
How to recruit your team:
You could place the need in your blog, Facebook, twitter communication, or Sunday morning bulletin.
The message would go something like this.
Here at “church name” we are looking to expand our communication of God’s word to a larger audience. We are looking for a team of five people who feel called to help us in our efforts. We are needing people who have access to a computer with internet connection. Two people who have Some understanding of blogs and social media (Facebook, twitter, youtube). One person who is good with creating images and our using Photoshop type programs. One or two people who are good at editing documents. This is a new team we are creating that will be spreading the Word of God through online networks we create. We provide training and a steps by step process for you to follow. You will be working in a team environment and you won’t be doing this alone. If you feel called to helping us expand our reach and helping us go global, then please email “name” for more information on our next communication meeting.
Whoever responds to that, will have no problem with the information I will be sharing below.